Scouts: #GoodForYou Campaign
Client / Scouts UK
Project / Campaign Assets
Services / Handlettering & Illustration
The #GoodForYou social media campaign was a UK-wide volunteer recruitment program focusing on the impact of volunteering on physical and mental health (especially during a global pandemic).
A hand-lettered logo and colorful, monoline illustrations gave the campaign a fun, youthful look and feel that emphasizes the joyful, uplifting environment that Scouts cultivates with its members.
Custom illustrations highlighted the benefits of volunteering. Two color palettes were created to distinguish activity prompts for their younger vs. older age groups, and three illustration styles helped tie the content themes visually. Assets were created in 1:1 and 9:16 and 16:9 ratios for all social media platforms.
Custom Illustrations
Scouts put together a highlight video starring volunteers of all ages. Hand lettering and illustrations emphasized key points that volunteers made about their experience. It’s fun to see your illustrations come to life for a good cause!